At Piramal Pharma Solutions, we understand that patients are the primary beneficiaries of our efforts. Our commitment to Patient Centricity involves comprehending patients’ requirements and establishing an organization dedicated to meeting them. This commitment motivates us to scrutinize every aspect of our operations, ensuring they resonate with the needs of our customers and, ultimately, the patients they serve.
Patient Centricity became a core ethos in 2020, prompting the appointment of Stuart Needleman, the company’s Chief Commercial Officer, to the additional role of Chief Patient Centricity Officer.
Under his leadership, global initiatives were launched to embed this ethos throughout the organization. Education and empathy emerged as pivotal pillars, with comprehensive training programs conducted at all Piramal Pharma Solutions (PPS) sites worldwide. These programs elucidated the essence of Patient Centricity, its alignment with corporate culture, and strategies for individual employees to embody patient-centric behavior.
Initially, the focus was on fostering a deep understanding of Patient Centricity and its implications, followed by tailored training to integrate this ethos into employees’ roles and responsibilities. Awareness initiatives, such as educating staff on product indications, were instrumental in this endeavor. Subsequently, training evolved to encompass operational enhancements aimed at improving timelines and quality, thereby directly benefiting the patient community.
To fortify the Patient Centricity initiative, the company has instituted Patient Centricity Councils across all global our locations. Comprised of individuals representing a wide variety of job titles and functions, the Patient Awareness Council plays a pivotal role in instilling patient-centric ethos in projects. It facilitates a comprehensive understanding of the patient’s perspective for each endeavor, ensuring that operational systems and processes prioritize patient well-being. By advocating for adaptations to current protocols to meet evolving standards, the council champions outcomes geared towards improving and preserving lives. Moreover, it underscores the importance of meeting customer expectations for project delivery, reaffirming the commitment to positively impacting patients’ lives in every aspect of the company’s work.
We proudly demonstrate our dedication to Patient Centricity by actively engaging with patients and team members through various channels, in-person and virtual interactions. We collaborate with clients to educate the Piramal community about the impact of products on the patients they serve. Annually, we celebrate Patient Centricity week during World Patient Safety Day every September. We also talk about our achievements and initiatives across sites through newsletters, graphics, and other communication platforms.
